Action from The Championships, Wimbledon – the third tennis Grand Slam of the year – is being shown on ATP Media’s direct to consumer streaming service Tennis TV in New Zealand, the first Grand Slam to be streamed on the OTT platform.
Through to 14th July, fans in New Zealand can watch the best of the action from The All England Lawn Tennis Club via the Wimbledon International World Feed, live or on demand.
The day’s action is live streamed on Tennis TV and then also made available in full afterwards so that fans can catch-up on-demand with no spoilers, something which is proving popular with many who cannot watch live overnight. In addition, fans can engage with content published on Tennis TV’s social media channels, followed by over ten million fans globally and generating over three billion video views a year.
The success of New Zealand’s Lulu Sun has driven significant interest in the event locally and tennis fans in New Zealand can watch the finale of The Championships unfold both on Tennis TV, with the Wimbledon Pass, or on Television New Zealand.
Tennis TV is available year-round on streaming devices including desktop, mobile & tablets and smart TVs. It streams every ATP Tour tournament live and on-demand, featuring live scoring and match highlights, as well as hosting a significant archive of classic ATP Tour matches. Tennis TV was first made available as a combined ATP Tour and WTA streaming service in 2009, following its initial launch in 2006.
Mark Webster, CEO at ATP Media, said: “This initiative between the All England Club, IMG and ATP Media in New Zealand shows that dedicated sports OTT services can help complement a linear TV broadcast offering in a market, targeting different audiences on a wide range of streaming devices and social media platforms. We are extremely proud of what we have achieved with Tennis TV and take great pride in broadcasting Wimbledon on the product. It breaks new and exciting ground for Tennis TV, almost 20 years since its creation”.
Paul Davies, Associate Director – Broadcast, Production & Media Rights at the All England Club, said: “We are delighted to partner with ATP Media to provide such comprehensive coverage of this year’s Championships across New Zealand. Complementing the free-to-air offering on TVNZ, the live and on demand service on Tennis TV has allowed tennis fans to watch all the action at any time of day, including Lulu Sun’s historic run to the Wimbledon quarter-finals.”
